Apple Restructures: Vision Pro and Siri Teams Affected by Layoffs
Technology giant Apple has initiated significant workforce reductions, impacting key departments responsible for the Vision Pro headset and the Siri voice assistant. According to reports, over 200 specialists have been laid off as part of an internal restructuring.
Cuts to the Vision Pro Team
The team dedicated to developing gaming content for Vision Pro has been notably affected, with reports indicating it was “largely shut down.” Additionally, the group responsible for creating immersive content for the device saw its size “reduced.” These actions suggest a strategic shift in priorities for Apple’s spatial computing platform.
Changes within the Siri Division
The division overseeing the development and enhancement of the Siri voice assistant also experienced staff reductions. Apple confirmed that certain roles were impacted as the company shifts its focus away from specific initiatives. These measures reflect a broader trend of resource optimization and reallocation of efforts towards other strategic areas.
The total number of affected positions exceeds 200, indicating substantial changes in the company’s staffing policies within these critical areas.
I’ve been using Vision Pro since launch, and honestly, the gaming content has been pretty sparse. I mostly use it for media consumption and productivity apps, which work really well, but the immersive content library felt stagnant. For Siri, I’ve noticed it’s still pretty hit-or-miss for complex commands. My tip for other users is to integrate it with HomeKit for basic smart home controls; that’s where it shines, not so much with nuanced requests.