Samsung Pioneers HDR10+ Advanced Rollout
Samsung Electronics has officially announced the global launch of its proprietary HDR10+ Advanced technology. This advanced high dynamic range specification is set to become available to users of Amazon’s Prime Video streaming service worldwide, commencing in August 2026. The implementation will enhance supported films and series, delivering a more precise and optimized HDR viewing experience.
2026 Samsung TVs to Feature HDR10+ Advanced Support
The initial devices to fully support HDR10+ Advanced will be Samsung’s 2026 television lineup. These forthcoming models are engineered to leverage the additional metadata provided by the new specification, enabling them to render more accurate and dynamic HDR that is precisely tailored to the specific content being viewed. This technology represents Samsung’s commitment to advancing display quality, offering an alternative to other existing HDR standards.
I’m genuinely excited about HDR10+ Advanced coming to Prime Video. I’ve been using HDR10+ on my current Samsung for a while, and the dynamic metadata really makes a difference, especially in darker scenes where regular HDR10 can struggle with detail. My main gripe has been the limited content availability, so this global rollout is a huge step. I’m curious to see how ‘Advanced’ improves things further. My tip: always make sure your TV’s firmware is updated; sometimes, new HDR profiles are pushed through those.