Polymarket Reportedly Paid Creators to Post Fake Betting Videos

Polymarket Under Fire Over Deceptive Promotional Campaign

The popular decentralized betting platform Polymarket is facing serious allegations regarding its marketing tactics. Reports indicate that the platform has been paying content creators to publish deceptive videos showcasing fake bets and fabricated financial winnings.

The Wall Street Journal Investigation

A detailed review by The Wall Street Journal analyzed 1,105 promotional videos alongside the specific guidance and instructions provided to influencers. The investigation revealed a coordinated effort to mislead potential users by showcasing unrealistic trading activities.

Replica Websites and Fabricated Trades

The deceptive campaign relied on sophisticated mockups to trick viewers. Key findings from the reports highlight several alarming practices:

• Near-perfect copies: Many of the promotional videos were recorded using replica versions of the official Polymarket website.
• Unreal winnings: The clips featured simulated trades and massive payouts that never actually occurred in reality.
• Paid creator guidance: Influencers received explicit instructions on how to frame their posts to make the simulated betting look authentic.