Ford’s Next-Gen EV: The Fathom Truck

Ford has officially announced its inaugural ultra-affordable electric vehicle, named Fathom. This full-featured midsize electric truck is set to debut with a starting price of $28,350, potentially marking a transformative moment for the EV market, akin to the original Model T.

For nearly a year, Ford has been hinting at significant advancements and accessible pricing for its upcoming generation of EVs, promising a “Model T moment” built upon an innovative new platform. The name and price of the first product leveraging this vision have now been revealed.

Key Details and Release Timeline

  • Model Name: Ford Fathom
  • Starting Price: $28,350
  • Vehicle Type: Midsize electric truck
  • Release Date: Fall 2027

Despite the announcement of its name and price, the visual design of the Fathom remains under wraps. Ford stated on Thursday that the appearance of this new electric truck will not be disclosed until early next year. The Fathom is expected to offer a comprehensive suite of features, positioning it as a compelling option in the affordable electric vehicle segment.