Boosting Efficiency in Telegram Ads Campaigns

PROSTO24 shares its strategic insights into optimizing advertising campaigns on Telegram Ads, addressing common challenges and effective solutions. A significant hurdle encountered was the protracted moderation period for ads, which could extend to nine to ten days after an initial three-day review. This delay frequently rendered pre-planned media strategies obsolete, as parts of a campaign would be live and collecting data while other crucial elements remained in moderation. Furthermore, it was observed that campaigns targeting business and finance channels often attracted audiences from unexpected geographical locations.

Refining Test Launches and Budget Allocation

To overcome these obstacles, the PROSTO24 team restructured their test launches, emphasizing meticulous platform selection methodologies. Notably, specialists deliberately avoided artificially accelerating budget expenditure by increasing CPM (cost per mille), opting instead for a more methodical approach to performance analysis. Decisions regarding which platforms to retain in a campaign were based on clear performance indicators, ensuring maximum return on investment.

Analyzing Limited Budget Test Campaigns

One specific case involved a campaign with a budget of 20 TON for a women’s psychology channel, utilizing five distinct ad creatives. The results indicated that the majority of the budget was effectively allocated to two ads that demonstrated superior performance, while the remaining three were deactivated due to underperformance. This example underscores the critical importance of in-depth analysis, even with limited budgets, to prevent wasteful spending and clearly delineate between valuable observation and ineffective investment. Such an approach enables the acquisition of valuable data and informed decisions for future promotional strategies.